After starring in US reality TV series, The Hills, Whitney Port has carved out a successful career in fashion, appeared in a number of shows including America’s Next Top Model, as well as launching her own podcast, With Whit.
Now Whitney has turned her hand to fashion, launching COZeCO – a sustainable ‘90s inspired loungewear brand.
Watch Whitney Port talk fame, fashion and motherhood in the video player above
Whitney told The Morning Show the idea for the brand first came about while she was in quarantine.
“I was itching to do something creative, itching to get back into the fashion industry, but wanted to do something that felt more true to my DNA, and to what I was actually doing, which was lounging,” Whitney explained.
“I created this organic loungewear line called COZeCO, and we launched it on Earth Day in April … it’s comfortable, cozy, minimalist essential pieces.”
Speaking about getting her start on The Hills in the days before social media really took off, Port said it was an easier moment to first step into the spotlight.
“I think without the social media there wasn’t that instant ‘go to your phone’ and give an opinion or talk back to someone. There wasn’t that immediate communication that I feel can be reactive and complicated and cause drama,” she said.
“I definitely feel grateful that that wasn’t around, and now I’m grateful to be 36 and have a kid and be able to navigate the world with a little bit more solid foundations,” shared Port.