It was an average “Sunday arvo” when Jordyn Evans’ life changed forever.
Standing in the kitchen with a simmering pan, the young Melbourne woman reached for a crowd favourite – Moroccan seasoning.
Without thinking as her food bubbled away, she rolled the bottle over to look at the ingredients list.
“I never really thought twice about what was in my seasonings though until this particular Sunday. I started looking at the ingredients list and the order of ingredients,” Jordyn tells 7Life, explaining the list is in potency order.
“That Sunday, I discovered that the first ingredient in my Moroccan seasoning was salt and the second most prevalent was flour.
“These two ingredients I consider ‘cheap fillers’ and are usually added to bulk up the blend to save costs.
“The other thing that shocked me about the Moroccan seasoning was it had chicken flavour in it and sugar. I started to question if these ingredients were necessary to achieve great flavour and if a better option could be created without these ingredients.”
Jordyn’s deep dive didn’t end there as she stormed back to her pantry and picked up her bottle of Garlic and Herb seasoning.
“It was 61 per cent salt! No wonder I was thirsty after using this seasoning! I went down to the supermarket to try and find a better option, but couldn’t. It was at that point, where I was a frustrated customer, wanting a better option,” Jordyn says.
At that moment, she had a brainwave.
“I thought there were surely other people like me, wanting better flavour options and turns out I was correct,” Jordyn says.
So at 24 while her friends were buying homes, Jordyn did something radical.
She quit her job and for three years poured every cent she had into making her business a success.
Emptying her savings for an initial $40,000 to kick start her dream, Jordyn waved goodbye to her Toyota Corolla, her job and moved back home.
Every family member has helped me
Then she began cooking up a multi-million dollar spice business in her parents’ kitchen.
“Our house smelt like cumin and paprika!” she shares.
With the help of her family and countless late nights, five years ago Jordyn released Mingle Seasoning and today she is fulfilling six-figure contracts to both Woolworths and Coles.
“Every family member has helped me fill spices, blend spices, pack boxes- especially in those early days,” Jordyn recalls.
“Before moving to a manufacturer my mum would work eight-hour days blending and filling spices alongside me, not wanting to be paid a cent. That woman blows me away and I will be forever grateful.”
The entrepreneur humbly wore quite a few hats herself – such as delivery driver, promotion girl, cook, pick-packer, marketer, filler, CEO and every title in between.
Late nights were a common sight in the Evans household with the family helping taste test and decide what seasonings were needed in the Mingle lineup.
In 2020 Jordyn’s determination paid off with the founder signing a $1 million dollar contract with Coles and a year later a $2 million dollar deal with competitor Woolworths.
Jordyn confesses that while she always dreamt of having her brand in major supermarkets, it is still a huge pinch-me moment.
The move into the sauce aisle was also a huge passion project of Jordyn’s.
“Did you know one quarter of a classic tomato sauce is sugar?” she exclaims. “It’s even worse for a BBQ sauce and sweet chilli sauce. One half of the bottle is sugar,” she says.
“This baffled me and we were determined to create a better option that tasted great but had four times less sugar.”
Now Mingle has a team of six and Jordyn has business partners who she describes as “huge pillars of support”.
But the now 29-year-old will never forget her beginnings – and admits her days as a delivery driver aren’t yet over.
“Still have the van, still do some deliveries here and there and still smell like paprika and garlic often!” she laughs.
“Such a vibe!”