Sarah Truran’s cattle have been on the trip of a lifetime.
- Beef Australia’s week-long event has begun
- The event is expected to attract more than 100,000 visitors
- Producers from all over Australia have travelled to attend, including Sarah Truran, who trucked her cattle in from South Australia
Thousands of kilometres from their home in South Australia, they have arrived on-site at Beef 2021.
The Simmental and Simbrah cattle underwent a two-week travel itinerary covering 2,200 kilometres.
“It’s a two part trip, they need to be stopped halfway in New South Wales to have a rest and then come onto Queensland where they have time to settle down, fill back up and recover from their trip,” Ms Truran said.
These are the lengths the nation’s top producers go to for the Southern Hemisphere’s premier beef event.
Ms Truran said the exercise of trucking cattle across the country from her property 70 kilometres south of Adelaide wasn’t a “cheap exercise”, but the industry reach was worth it.
She said she prepared over a course of three years to attend the event.
This year, she brought 22 animals, a huge jump from the three bulls that attended her first Beef Australia event in 2009.
A chefs delight
As the executive chef for Beef Australia, Shane Bailey coordinated the celebrity chef team behind the event.
He said the four kitchens at the Rockhampton Showgrounds were “world class”, with up to 40 chefs working at any given time.
Mr Bailey said the event would celebrate traditional cuts of beef, such as ribs but would also go further to maximise the cow’s yield, using unusual cuts such as tail.
“That’s another one, someone’s going to [cook] do some lips this week.
Mr Bailey said the chefs come from across Australia and the food on offer was a mix of influences, such as Africola, modern Australian and tropical.
He said the event was important to bridge the gap between producers and consumers, so that everyday people could appreciate the hard work and challenges farmers faced.
“It’s a working holiday for most of these guys when they come,” Mr Bailey said.
Record attendees expected
Chairman of Beef Australia Bryce Camm said he was expecting higher attendees than their 2018 event, which saw 105,000 people through the gates across the week-long period.
“It’s over a $100 million in economic contribution to Rockhampton and the Capricorn region,” Mr Camm said.
This year’s facility has expanded by 20 per cent to accommodate new offerings, such as yards dedicated to showcasing industry technology.